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Photo of the ocean just past where the water meets the beach. There is a bright neon swimsuit in the water to right of center and a pale blue, almost invisible one to the left of center. Demonstrates the visibility of neon under water.

The Science Behind Why Neon Is The Safest Color For Swimwear


Are you imagining it or does that neon rash guard seem to glow in the water and even when the light gets lower as the sun goes down? Neon colors have the unique ability to fluoresce. Why should the visibility of neon matter for parents? In emergencies, every second counts, especially in water, where distress can happen rapidly. Neon swimwear ensures quick identification even when traditional colors fade. Consider this not a fashion choice but a safety measure for you to easily locate your adventurous, water-loving children.

Why Does Neon Swimwear Retain Visibility Underwater?

Let's dive into the fascinating world of underwater colors! As a parent, you might be captivated by the vibrant hues of aquatic life. Have you ever wondered why some colors fade underwater? Let's explore the science of underwater visibility and discover why neon colors shine as the superheroes of water environments, whether it's a pool, beach, splash pad, or lake.

The physics of light unveils a mesmerizing display of colors in the aquatic world. As we learned in elementary school, the acronym "ROY G. BIV" neatly organizes the colors of the rainbow: Red, Orange, Yellow, Green, Blue, Indigo, and Violet. When combined, they form the white light we encounter in our everyday lives. But did you know that water transforms this spectrum?

Consider shining seven flashlights, each emitting one of these colors, on a white surface. The result would be a spot of white light. However, when this light penetrates water, things become intriguing. Water acts as a selective filter, gradually removing colors as depth increases. Red disappears after just a short distance, followed by orange, and so on. This selective filtration doesn't just make underwater experiences visually captivating; it also plays a crucial role in safety.

Here's where neon steps into the spotlight as the unsung hero of underwater visibility. Unlike traditional spectrum colors that fade away in water, neon colors remain vivid and intact. The secret lies in fluorescence, a phenomenon where neon colors absorb invisible ultraviolet light and then emit a visible glow. This is why neon hues continue to shine brightly underwater while other colors dim.

Three young kids wearing neon rash guards in the water on the beach. There are six other people on the right of the image that are not in neon and blend into the surroundings.

Swimwear Should Be About Safety First

Imagine your child playing in the water, and suddenly, they go out of sight. In those critical moments, the visibility of neon colors could be a lifesaver. Neon swimwear allows you to spot your child quickly, even in the challenging conditions where traditional colors fade away.

Choosing swimwear in neon colors becomes more than just a fashion statement; it's a safety measure. When drowning is still the #1 cause of death for kids under 5 and the #2 cause of death for kids 5-14, adequate supervision still remains as one of the best barriers for protection. Wearing neon swimwear makes your kids stand out at the beach, lake, pool, or splash pad making supervision that much easier. This is why neon is the safest color for swimwear. 

So, the next time you're selecting swimwear for your little ones, consider the science behind the colors. Opt for neon hues not just for the style quotient but for the peace of mind that comes with enhanced visibility. In the unpredictable world of water, where every second counts, neon stands out as the beacon of safety for your adventurous water-loving children.

Take the family to the beach, lake, pool, or splash pad with confidence, and remember, visibility isn't just a fashion trend—it's a lifesaving choice.

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