When it comes to choosing swimwear, safety should always come first. This means that bright swimwear should always be chosen over blues, greens, light colors, and pastel colors. When it comes to bright swimwear, true neon swimwear stands out as the best swimsuit color for visibility, making neon the safest swimsuit color.

Are you imagining it, or does that neon rash guard seem to glow in the water, on the beach, by the pool, even when the light gets lower as the sun goes down? True neon colors have the unique ability to fluoresce, which sets them apart from other bright swimwear colors. Fluorescence means that the neon rash guard you see absorbs invisible ultraviolet light and emits a visible glow, making it an exceptionally bright, high-contrast swimwear choice and super easy to see. Bright swimwear choices are always better than lighter colors, but neon swimwear's fluorescence is a critical safety feature, especially in emergencies where every second counts.

In all crowded places, a child can disappear quickly into the crowd. This becomes even more of a concern in and around water, especially with younger kids. When your child stands out from the crowd, you’re able to spot your child quickly, making supervision much easier. Being able to adequately supervise kids around water is one of the most important layers of drowning prevention. In the event that your child goes missing, being able to quickly locate them could save their life. Bright swimwear colors will always stand out over non-bright swimwear colors, but neon provides a glow that can be seen in bright or low-light situations and luminesces underwater.

Bright swimwear that is truly neon isn't just a fashion choice—it's a safety measure that can make a significant difference in an emergency. 

When light penetrates water, it gets absorbed and scattered, causing colors to disappear at different depths. The order in which colors disappear underwater follows the sequence of their wavelengths, with shorter wavelengths penetrating deeper than longer ones. Red, having the longest wavelength, disappears first, followed by orange, yellow, green, blue, and violet. This absorption happens relatively quickly.

True neon colors, such as neon orange, neon yellow, and neon pink, have a unique property called fluorescence. Fluorescence is the ability of a substance to absorb light at one wavelength (usually ultraviolet) and emit it at another wavelength (usually visible light). This means neon colors can absorb invisible ultraviolet (UV) light and re-emit it as visible light, creating the glowing effect you see with our bright, high-contrast neon swimwear, like our blazing bright neon orange rash guard. There's a reason blaze orange is used for hunter safety!

Fluorescence: The key reason neon colors remain visible underwater is their fluorescent nature. Neon colors absorb UV light, which is abundant even at greater depths, and re-emit it as visible light. This process allows neon colors to appear as if they are glowing, making them highly visible in environments where other colors fade.

Brightness and Saturation: Neon colors are extremely bright and saturated, which makes them stand out against the natural background of water. Their intense brightness and high contrast help counteract the color absorption effects of water.

Visibility in Low Light: Because neon colors fluoresce, they continue to be visible even in low light conditions, such as at greater depths or during cloudy weather. This glow effect ensures that neon swimwear remains easily identifiable in various underwater conditions.

So, when it comes to choosing bright swimwear, neon colors remain vivid and intact due to their fluorescent properties. This means that neon swimwear continues to shine brightly underwater while other colors fade, providing unparalleled visibility.

When it comes to choosing infant swimwear, baby swimwear, toddler swimwear, and kids' swimwear, visibility is paramount. Imagine your child playing in the water and suddenly going out of sight. It happens all the time, even right at the feet of mom or dad. In those critical moments, the visibility of neon colors could be a lifesaver. Neon swimwear allows you to spot and reach your child quickly, and when drowning, it takes 30 seconds or less, and that visibility matters.

When it comes to swimwear, safety should always come first. Choosing swimwear in neon colors is more than just a trending fashion statement; it's a safety measure. Drowning remains the number one cause of death for kids under 5 and the number two cause of death for kids aged 5-14. Adequate supervision is one of the best barriers to protection, and wearing neon swimwear makes supervision easier. This is why neon is the safest color for swimwear.

We all know that moment when your kid turns around, and a wave of panic goes over their face because they don’t see you, even when you’re right there looking at them. This is why parents wearing high-contrast, bright swimwear can bring peace to those beach trips for your kids, too!

UPF (Ultraviolet Protection Factor) indicates how much UV radiation a fabric allows to reach your skin. UPF 50+ is the highest rating, meaning the fabric blocks 98% of the sun's harmful UV rays.

Bright swimwear colors, especially neon shades, can be more effective at protecting against UV rays than pastel or light shades. Bright fabrics reflect more light, including some UV radiation, reducing the amount that penetrates through to the skin. The fluorescent dyes used in neon fabrics also absorb that UV light and re-emit it as visible light, further enhancing their protective qualities.

Our bright swimwear in vibrant neon shades with UPF 50+ protection is especially important for infants, toddlers, and kids whose skin is more sensitive to UV radiation. Choosing our high-visibility bright swimwear with UPF 50+ protects the skin from sunburn and reduces the risk of long-term sun damage. When you couple the UPF 50+ sun protection and true neon of our super bright swimwear, you’re getting superior sun protection and heightened visibility all in one! Plus, it's less sunblocking and more fun. That sounds like a WIN-WIN!

Choosing swimwear should be about safety first, and that's why high-contrast, true neon, bright swimwear is the best choice. The unique ability of neon colors to fluoresce ensures unparalleled visibility in and out of the water. Whether for infants, toddlers, kids, or parents, neon swimwear offers peace of mind and enhances safety. Combined with UPF 50+ sun protection, true neon, bright swimwear becomes an essential part of your family's water safety gear. 

So, next time you're selecting swimwear for your loved ones, opt not just for bright swimwear but for true neon colors for the peace of mind that comes with enhanced visibility and safety.