HIVIZ KIDS' NEON RASH GUARDS
True neon, high-visibility rash guards designed to help kids stand out in and around water, with UPF 50+ sun protection, comfortable four-way stretch and chlorine-resistant fabric.
Fluorescent neon color designed to stand out when it matters most, not just look bright.
Sun protection that blocks 98% of the sun's harmful UVA and UVB rays.
Independently tested for harmful substances under OEKO-TEX® STANDARD 100 requirements.
Chlorine- and fade-resistant fabric designed to hold up through repeat wear and able to be handed down.
All HiViz rash guards combine true fluorescent neon color, UPF 50+ protection and comfortable four-way stretch. The best style depends on where your child is wearing it and how much coverage you want.
BEST FOR: Beach days, boating, summer camp + maximum sun coverage
More covered skin means less exposed skin that needs sunscreen throughout the day. UPF 50+ fabric, comfortable four-way stretch and true HiViz Neon make this our go-to when coverage and visibility are the priorities.
BEST FOR: Swim lessons, pool days + active swimmers
A great everyday option when you want high visibility and UPF 50+ protection on covered skin with more freedom around the arms.
BEST FOR: Water parks, theme parks, splash pads + full-day outings
Easy on and off when kids are moving between swimming and other activities, with long-sleeve UPF 50+ coverage and true HiViz Neon that helps them stand out in busy environments.
NOT ALL NEON IS HIVIZ NEON
Bright colors and true neon are not the same thing. A swimsuit can look colorful on the rack without being fluorescent. True fluorescent neon absorbs UV light and re-emits some energy as visible light, creating the intense, vivid appearance associated with high-visibility color.
Colorful and eye-catching, but not necessarily fluorescent. A bright color may still lose visibility in and around water because of glare, background or surrounding colors.
Fluorescent color absorbs UV light and re-emits some energy as visible light, producing the extra-vivid appearance that can look almost glowing in daylight.
HiViz Neon combines true fluorescent color with the UPF 50+ sun protection, OEKO-TEX® STANDARD 100 certified materials, comfort and durability parents expect from quality kids' swimwear.
VISIBILITY CHANGES WITH THE WATER
Yes. Water color, clarity, depth, lighting, reflections and background all affect how easy a swimsuit is for you to visually track. Because visibility changes by environment, HiViz recommends different neon colors for different water conditions rather than naming one universal best swimsuit color.
Blue water, pool finishes, reflections and crowded decks can all affect contrast. Fluorescent neon gives the eye a strong visual cue in a busy pool environment.
Lake water is often darker and less clear than a pool. Depth, sediment and vegetation can change visibility quickly, making strong color contrast especially important.
Surf, foam, sunlight, sand and crowds create a different background. High-visibility color can help a child stand out against the visual activity around them.
CHOOSE COLOR BY WATER
The best color can change with the water and background. For the strongest visual contrast, these are the HiViz neon colors we recommend starting with for each environment.
For darker or less clear water, we recommend starting with strong fluorescent colors that create bold contrast.
Against lighter water and pool finishes, neon pink and neon orange are strong places to start.
For darker pool finishes, we recommend starting with neon yellow, green or orange for strong contrast.
Visibility varies with depth, lighting, water clarity, reflections and background. High-visibility color is an additional visual cue and does not replace active supervision or other water-safety measures.
WHAT GOES INTO HIVIZ SWIMWEAR
True neon color is only one part of HiViz Swimwear. We chose our fabric for the combination of vivid fluorescent color, chlorine resistance, comfortable four-way stretch, quick drying and durability. Our swimwear is made with REPREVE® recycled polyester and is OEKO-TEX® STANDARD 100 certified.
Independently tested for harmful substances under OEKO-TEX® STANDARD 100 requirements, adding a recognized textile-safety standard to the material choices behind HiViz swimwear.
Recycled polyester chosen for durability, strong color performance and repeat wear without giving up the characteristics we need from kids' swimwear.
Designed to help our true neon colors stay bright through regular swimming and repeat wear.
Comfortable stretch supports easy movement in the water while quick-drying fabric helps kids transition to the rest of the day.
WHY TRUE NEON MATTERS
A good kids' rash guard should protect them from the sun, move comfortably with them, dry quickly and hold up to all the swimming kids put it through. At HiViz, we believe it should also help you see them. That's why our rash guards pair UPF 50+ protection and comfortable, durable fabric with true fluorescent neon colors our customers consistently describe as some of the brightest they've seen.
HiViz Swimwear puts safety first and specializes in hi-viz, or high-visibility, swimwear designed to create strong visual contrast in and around water. Visibility is what makes us different, without treating comfort, quality or durability as an afterthought.
QUESTIONS PEOPLE ASK ABOUT HIVIZ
Quick answers about visibility, sun coverage, fit, fabric and textile certification.
Fluorescent neon colors can create strong visual contrast, but the easiest color to see changes with water type, depth, lighting and surroundings. That is why we recommend thinking about the environment too and not just relying on a single universal color.
They can be. A color can look bright without being fluorescent. True neon interacts with UV light differently and can appear more vivid, although actual visibility still depends on the water and surrounding conditions.
A UPF rash guard protects the skin it covers and reduces the amount of exposed skin that needs sunscreen. Sunscreen is still important on uncovered skin and should be applied and reapplied according to its directions.
Yes. UPF 50+ is a high ultraviolet protection rating for fabric, making it well suited to kids' swimwear designed for extended outdoor use.
We chose a recycled polyester-based fabric because chlorine resistance, quick drying, durability and strong color performance are especially important for HiViz.
A rash guard should generally fit close enough that it does not billow or create excess drag in the water, while still giving a child enough stretch and room to move comfortably. Some kids prefer a looser fit, or more snug, based on sensory preferences. If you need any help with sizing please message on the site, or email us; we are happy to help!
OEKO-TEX® STANDARD 100 is an independent textile certification. Certified textiles are tested for harmful substances against OEKO-TEX® criteria, giving parents another way to evaluate what goes into clothing worn against their child's skin.
LEARN MORE
Explore HiViz guides on swimsuit visibility, water safety, fluorescent color, sun protection and choosing swimwear for pools, lakes and the ocean.
SAFETY BEYOND VISIBILITY™
HiViz Swimwear® is a U.S. high-visibility swimwear brand based in Maine, specializing in true fluorescent neon swimwear for babies, toddlers, kids and youth. Founded by two moms after a beach scare showed firsthand how quickly a child can become difficult to visually locate around water, HiViz set out to make swimwear kids love and parents can more easily see.
