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SAFETY THROUGH VISIBILITY.

WHY CHOOSE TRUE NEON SWIMWEAR?

Neon colors have the ability to absorb UV light and emit a visible glow. This is why the brightness of true neon swimwear is unmatched making them the best swimsuit colors for visibility. Visibility matters and can be crucial for quickly identifying your kids in and around water, and crowds, ensuring safety when every second counts.

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Three images of kids in their neon rash guards from the bright swimwear line, HiViz. The first a girl smiling at the beach in a bright neon coral rash guard. The middle, a boy smiling in the pool in a bright neon orange rash guard. The third a girl back to, facing the ocean, sitting on the beach in a bright neon yellow with neon pink rash guard. Their bright swimsuit stands out from the dull background. Neon is the best swimsuit color for visibility because of this.
Three images of kids in their neon rash guards from the bright swimwear line, HiViz. The first a girl smiling at the beach in a bright neon coral rash guard. The middle, a boy smiling in the pool in a bright neon orange rash guard. The third a girl back to, facing the ocean, sitting on the beach in a bright neon yellow with neon pink rash guard. Their bright swimsuit stands out from the dull background. Neon is the best swimsuit color for visibility because of this.

KIDS' NEON RASH GUARD

KIDS' NEON RASH GUARD

UPF 50+ TRUE NEON SWIMWEAR Be Bright. Be Seen. Be Safe.

SHOP KIDS' NEON SWIMWEAR SHOP KIDS' NEON SWIMWEAR
Product image of bright swimwear, short-sleeve neon rash guards, handing with sleeves facing the camera. Neon pink rash guard, neon red rash guard, neon yellow rash guard.

SHORT-SLEEVE RASH GUARDS ARE HERE!

SHORT-SLEEVE RASH GUARDS ARE HERE!

Our bright rash guards now with short-sleeves!

Shop The Neon Rash Guard Shop The Neon Rash Guard
PRE-ORDER THE NEON SWIMSUIT

Bright Swimwear

Girls' and women's neon swimsuits are on the way! This one-piece suit has crossback straps to make it easy to get into and out of while also staying in place. It's perfect for everything from swim lessons to water sports. Pre-ordering is now live; reserve your neon swimsuit today!

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Tween girl jumping waves wearing a neon yellow and neon hot pink bikini from the bright swimwear line from HiViz.

GIRL'S NEON SWIMWEAR

GIRL'S NEON SWIMWEAR

FULL-COVERAGE, SPORTY NEON BIKINI

SHOP GIRLS' NEON SWIM SHOP GIRLS' NEON SWIM
Mother and two daughters, one on each side, in bright swimwear, matching sporty neon bikinis, with the ocean in the background. Their bright swimwear makes them stand out from the dull background.

WOMEN'S NEON BIKINI

WOMEN'S NEON BIKINI

REVERSIBLE NEON SWIM BIKINI BOTTOM

SHOP WOMEN'S NEON SWIM SHOP WOMEN'S NEON SWIM

What Makes Our Neon Swimwear Special?

  • UPF 50+

  • RECYCLED

  • RECYCLED POLYESTER

  • CHLORINE RESISTANT

  • 4-WAY STRETCH

  • MOM-OWNED

  • MADE IN THE USA

  • MAINE SMALL BUSINESS

Our bright swimwear is highly visible and truly neon.

BRIGHT, VIBRANT, GLOWING KIDS, ARE VISIBLE KIDS.

Shop Neon Swimewar
Kids in neon yellow rash guard on the beach playing in the water. Neon rash guards stand out like they are lit up compared to the other people on the beach not in neon. Neon is the best swimsuit colors for safety.

Game-Changing Neon Swimwear

This neon swimwear is a game-changer! My kids love it, and it makes it so easy to spot them in the pool and at the lake. The fit is just right but roomy enough to ensure they're well-protected from the sun, but it's still easy to put on and take off!

Sara K. / Maine

I'm so thankful for our HiViz neon rash guards. They've become an essential part of our beach and boating trips and my kids absolutely love them - the fabric is soft and the bright neon colors make them stand out. It gives me peace of mind knowing that they're more visible in the water.

Kelley N. / Rhode Island

This is a high quality, well-made rashguard. My son has other bright rashguards but this one is by far the brightest. He has worn it to the beach at least 20 times and it still looks brand new.

Anonymous Survey Response

The quality is impeccable!

Anonymous Survey Response

HiViz Swimwear was founded on the mission to eradicate childhood drowning. Education is the first step in drowning prevention.

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Four-year-old boy swimming in a blue pool with blue shorts and a neon rash guard. Neon Rash guards and neon swimwear make Autistic children stand out agains their surroundings adding a level of water-safety, enhanced supervision, for this at-risk group.
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View from underwater of a boy in a pool swimming from one person to another. The boy is in the middle, facing the right, in neon yellow swim trunks and a neon red rash guard.
December 05, 2023
What is the Best Swimsuit Color for Visibility? Neon, the Safest Swimsuit Color

The blog emphasizes the importance of selecting the right swimsuit color for visibility, particularly in ensuring the safety of children...

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