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Red haired pre-school boy with bright prneon rash guard sun protective shirt  pouring water from a green bucket at the beach.

Be Bright, Be Seen, Be Safe. The Importance of High-Contrast, Bright Swimwear

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We’re in the heat of the summer and water-based activities are at the top of our bucket lists! When enjoying open water activities like canoeing, kayaking, tubing, or wakeboarding, safety should always be a top priority. One simple yet crucial aspect of safety is ensuring you're visible to other boaters and watercraft operators. Wearing high-contrast, bright swimwear and rash guards can significantly enhance your visibility, making it easier for others to spot you on the water. 

The Significance of Visibility in Open Water

Open water activities offer exhilarating experiences, but they also come with inherent risks, especially when sharing the water with other boats and watercraft. Visibility is key to preventing accidents and ensuring everyone enjoys a safe adventure. The bright reflections off the water and the general expanse of open water can make it challenging for boaters to see swimmers or people in small watercraft. This is where high-contrast, true neon, bright swimwear and rash guards come into play.

Why Choose Bright Swimwear?

1. Enhanced Visibility:
High-contrast, true neon makes the best bright swimwear. It helps you to stand out against the natural hues of the water. Bright swimwear colors like neon yellow, blazing neon orange, and vivid neon pink are particularly effective in catching the eye. This increased visibility can be life-saving, allowing other boaters to spot you from a distance and navigate safely around you.


2. Quick Identification in Emergencies:
In the unfortunate event of an emergency, such as falling overboard or drowning, wearing high-contrast, bright swimwear can help rescuers locate you quickly. The quicker you are found, the sooner you receive care, which is crucial in emergencies.


3. Fashion Meets Function:
High-contrast, true neon, bright swimwear isn't just about safety; it can also be stylish. HiViz Swimwear offers a range of high-contrast neon colors, allowing you to express your style while staying safe. 

HiViz - True Neon, Bright Swimwear for Kids | Ages 12mo-12yrs

Choose Rash Guards for Your Bright Swimwear

Rash guards are a versatile piece of swimwear that provides several benefits beyond visibility:


1. UV Protection:
Our HiViz Swimwear neon rash guards offer an extra layer of protection against the sun's harmful UV rays. Prolonged exposure to the sun can lead to sunburn and an increase in the risk of developing skin cancer. By wearing a rash guard, you can enjoy extended hours on the water without compromising your skin's health.


2. Protection from Abrasions:
For activities like surfing or wakeboarding, where contact with the water surface or equipment is frequent, rash guards provide a barrier against abrasions and rashes. They also offer insulation, keeping you warm in cooler water temperatures.


3. Enhanced Visibility:
Like high-contrast, brght swimwear, our bright HiViz neon rash guards can significantly improve your visibility. Choose one of our standout colors, such as blazing neon orange, vibrant neon pink, neon coral, or neon yellow, to ensure you're easily seen by others on the water.

Stand-out, high contrast rash guard colors including neon yellow, neon orange, neon coral and neon pink. Bright swimwear is best!

Tips for Choosing the Right Swimwear

  1. Opt for Bright Swimwear Colors: When selecting swimwear and rash guards, prioritize bright, neon, high-contrasting colors. Avoid pastel, dull, or dark shades that can blend in with the water. Neon colors significantly enhance visibility, especially in low-light conditions.


  1. Comfort and Fit: Ensure your swimwear and rash guards fit comfortably and allow for a full range of motion. Ill-fitting gear can be uncomfortable and may not provide adequate protection.


  1. Durability and Quality: Invest in high-quality HiViz swimwear and rash guards that are designed to withstand the elements. Our high-quality, recycled fabric offers maximum UV protection and is resistant to chlorine and saltwater.

Young girl under water in a pool facing the camera smiling and giving two thumbs up while wearin her HiViz neon coral rash guard, bright swimwear is the best!

High-Contrast, True Neon, Bright Swimwear

Wearing high-contrast, true neon, bright swimwear and rash guards is a simple yet effective way to stay safe during open water activities. By making yourself more visible, you reduce the risk of accidents and ensure a more enjoyable experience on the water. So, next time you're gearing up for a day of canoeing, kayaking, tubing, or wakeboarding, remember to choose HiViz swimwear for you and the kids to stand out for safety. Not only will you look great, but you'll also be taking an important step towards protecting yourself and others. Stay safe, stay visible, and enjoy the water!

Whether you're a seasoned water sports enthusiast or a beginner, visibility and safety should always be at the forefront of your mind. Don't compromise on your safety—make our high-contrast, true neon, bright swimwear and rash guards an essential part of your water gear collection.

HiViz neon rash guards are made in highly visible, bright, true neon colors—the best swimsuit color for visibility. Ensuring your child's safety by the water has never been easier. Our HiViz Neon Rash Guard, boasting a UPF 50+ sun protection rating, is the epitome of superior sun protection and heightened visibility. The neon rash guard is available in neon yellow, neon orange, neon pink, neon coral, and two distinct arm color options: neon yellow rashguard body with neon pink or blue sleeves.


Size Chart


  • UPF 50+ - maximum sun protective rating achievable for fabric, blocking 98% of the sun's harmful rays
  • Chlorine resistant
  • Comfortable, 4-way stretch
  • Designed in Maine, Made in the USA with imported fabric
  • Made with OEKO-TEX Standard 100 Certified Fabric
  • 82% REPREVE® recycled polyester, 18% spandex

UPF 50+82% 100% Recycled Polyester, 18% Spandex BlendChlorine ResistantComfortable 4-Way StretchMom-Owned BusinessManufactured in the USAChlorine Resistant

Neons are the only colors that sustain visibility when submerged in water AND provide extra protection against UV radiation.

Curious why?


Neon colors often have high visibility due to their ability to reflect visible light. This high visibility indicates that a significant portion of the light, including UV radiation, is being reflected away from the fabric rather than absorbed. Unlike traditional spectrum colors, neon colors absorb invisible ultraviolet light and emit a visible glow. This is why neons fluoresce under water while other colors dim.


As a result, our true neon, bright rash guards can provide better protection against UV radiation and added safety through visibility when your littles are playing in and around water.


If you want a successful and sunburn-free Summer, be sure to pack your HiViz neon children’s rash guards and bottoms, sunblock, hats, and sunglasses. Stay alert of the UV index where you’re planning to be outdoors, and take proper UV protective measures. Check out the EPA’s app for the UV Index. 

Co-founder of HiViz Neon Swimwear, Brittany embracing  her son with two arm in the woods with sunlight peeking through the trees during a hike.

The Author: Brittany, Co-founder of HiViz Swimwear

Brittany is a mom of three, including a set of twins. She was overjoyed to join Mary in founding HiViz in April 2023. She's passionate about photography, being in nature, and traveling. 

Learn About the Moms Behind HiViz

The Superior Visibility of Neon Swimwear

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